And if not, why not?

According to recent studies, College Admissions has changed more in the past few years than in the last several decades. Universities and colleges are no longer processing hand written individualized college applications like they did in the mid-to-late eighties. With the advent of the internet, the Common Application has taken secondary education by storm and made the entire admission process extremely competitive. In the 1960’s Columbia University accepted 65% of all college applicants, today it’s less than 6%!! Getting into top notch Colleges is harder than ever before due to everyone being able to apply at the click of a button from anywhere in the world. So how does your student create an electronic application that student stands out? The answer is you follow a well laid out strategy with a road map, early and positioning your student to take advantage the time needed to build an effective College Admissions Brand.

Think back to the early 80’s when Parent’s called the Admission’s Office at the one or two Universities your student was applying to, requested and received the applications in the mail, filled them out by hand and returned via snail mail only to wait forever for the acceptance letter many months later. Today, that’s all changed…more kids are applying to more schools quicker and faster than ever before.

What’s a parent to do? How do you make sure your child is top of mind at their dream schools? How do you make them stand out amongst the thousands of applicants pouring in from all over the world?

It’s even more critical for their resume and application to present a seamless and integrated message. Each touchpoint with the admissions office needs to communicate the total picture of who your son or daughter is and how they will benefit from attending ABC university.

Get started now, before your confronted at the start of their Senior year and it’s too late to put a plan together. “Luck is what happens when Preperation meets Opportunity!” Seneca